Comments on: Internet n’est pas un medium

By: Pieter Ardinois

Pieter Ardinois — Fri, 11 May 2007 06:51:26 +0000

Web 1.0: Internet was a medium. People read articles, looked for information posted by universities, libraries, governements, companies, …

Web 2.0: The abstraction of internet as a medium where introduced techniques (blogs, wiki’s, UGC sites, …) became the medium and internet the framework or the channel.

By: Dominique Poncin

Dominique Poncin — Wed, 09 May 2007 15:07:02 +0000

In the world of spirituality it’s very simple, before the 70s they talked about “a medium”, after that it became “a channel” – http://www.aprilcrawford.com/id33.html – for a more serious comment check my pov on our blog http://i-wisdom.typepad.com/iwisdom/2007/05/is_the_internet_1.html

By: Stefan Kolle

Stefan Kolle — Wed, 09 May 2007 09:54:44 +0000

First of all, let’s make sure we get our definitions straight – the Internet is definitely not a medium – it’s a carrier, infrastructure. The proper question would be whether the Web is a medium.
The net will indeed be infrastructure for most other media – although it will be a long time (I tend to think centuries…) before all media will be fully digitized. But this is a day-long discussion onto itself.

I agree with Bert that the domination of banners cannot be taken as the proof of anything – except perhaps the lack of imagination of marketers.
We have to keep reminding ourselves that we are still really only just witnessing the beginning of the internet. The new possibilities for interactive AV content and marketing, the wildfire spread of online communities with their Word of Mouth powers, IP based narrowcasting transforming in-store communications, etc.etc. are massive.

I havent seen the presentation, so I wonder whether something has gotten lost in the summary – as I can’t imagine Otto having implied that it’s pretty much business as usual.

By: Bert Van Wassenhove

Bert Van Wassenhove — Mon, 07 May 2007 17:08:33 +0000

I can follow part of that logic. Indeed the internet is a channel and some of the existing media find their way to the consumers a second time via the Internet.

But this is an extremely conservative view on the internet. Banners may be the dominant format today, but they are also the most hated format. The true innovation in advertising through the internet comes from real interactivity. New concepts, new approaches that were not possible in the old world. Marketing 2.0 qua …