- Google Insights for Search. “With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames”.

- Competing with traditional marketing is just not necessary. “Comparisons demonstrate the efficacy of both WOM and traditional campaigns, as well as where the interests of both intersect.”

- Qui influence qui?. “Toucher les bloggeurs qui ont une large audience auprès de la cible visée est préférable mais le véritable enjeu est celui de la répétition des messages”.

- Top 10 social media misconceptions. “Most companies can find some reason for engaging with social media, but the why is more important than the what.”